1 OUT OF 2 PEOPLE STRUGGLE TO FINISH THEIR VITAMIN BOTTLES.
We started the company, because we realized vitamins & nutritional supplements had a problem. As a young family, we could never finish our bottles of vitamins and food supplements. Regularly we would be throwing away half-filled plastic bottles of supplements, because they expired just sitting there. Alone. Sad. Abandoned. We now know, it’s a fact that 46% of people struggle to finish vitamin / supplement bottles (US research, April 2022, 1Q).
SUPPLEMENTS, YOU HAVE A PROBLEM!
We realized, taking vitamins or food supplements is not a fun moment in your day. It is not what people want to do, because they are tasteless, flavorless and, in some cases really yuck. On top, often you need to drink them with water, which makes the whole thing even more complex. Even the vitamin gummies offered, taste rubbery and are made of mostly fruit flavors and gelatin.
From vast behavioral research studies, we know that people are more likely to develop and stick to habits if they are ‘FUN’. This insight and our own struggle of sticking to vitamins gave us a trigger to venture on to disrupt a $120Bn global vitamin & supplement category.
WHAT IF WE COULD ELEVATE VITAMINS FROM Yuck TO Yummy?
- Making vitamins & nutritional supplements from real fruit.
- Ensuring highest grade quality & safety.
- Avoid plastic, yet make them look & feel fun.
Do not hesitate to contact us if you have questions, suggestions, would be interested in distributing us or would like to leave a review: firstname.lastname@example.org.